Tea and Pastry Kingipakend by Weiquan Long

Tea and Pastry Kingipakend by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2020

Tea and Pastry Kingipakend

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Kingipakend

Tee ja saiakesed on kingipakendi komplekt, mis on loodud kesksügise festivali jaoks. Komplekt sisaldab kaht karpi ühes pakendis, milles on musta teed ja Su-stiilis muretaigen. Pinna kujundus on lihtne ja tagasihoidlik. Tušimaal kujutab teemäge ja peenikesed jooned piiritlevad saiakest. Hõõrdumine ja tušiefektid lisavad elegantset karakterit. Pakend on valmistatud kraftpaberist. Kujundus viitab traditsioonile hoiustada teed savipotis, mis peegeldab inimestevahelist kestvat kiindumust. Eesmärk on edastada sõprust tagasihoidliku kingi kaudu.

The Recognition

About the Hõbeauhind A' Design Award

Tea and Pastry Kingipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Tea and Pastry Kingipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tea and Pastry Kingipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017