Family Joy Veinipakend by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Rauaauhind A' Design Award in Pakendidisain Competition Category.

RaudPakend· 2020

Family Joy Veinipakend

by Xu Shihan

Client: Peck Gift

Rauaauhind A' Design Award Winner in Pakend Category

9,071

Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Veinipakend

Family Joy on veinipakendi kinkekarp, mis on loodud Hiina uusaastaks. Karbil olev illustratsioon kujutab perekonda, kes on kogunenud ümarale söögilauale ja tõstab koos veiniklaase. Stseen väljendab pere taasühinemist ja kevadfestivali elavat õhkkonda. Kinkekarbi mõõtmed on 383,5 x 115 x 374 millimeetrit ning see on valmistatud tekstuurpaberile trükkimise ja kuumfoolimise tehnikas. Disain seob veinikultuuri pühademeeleoluga, mistõttu sobib pakendatud vein kingituseks sugulastele ja sõpradele.

The Recognition

About the Rauaauhind A' Design Award

Family Joy Veinipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Family Joy Veinipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Family Joy Veinipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019