Pass On Fotoseeria by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Fotograafia ja fototöötluse disain Competition Category.

PronksFotograafia· 2020

Pass On Fotoseeria

by Eduardo Dulla

Client: Eduardo Dulla

Pronksauhind A' Design Award Winner in Fotograafia Category

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Verified Award Winner

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Colors

The Design

About Pass On Fotoseeria

Pass On on fotoseeria, mis on ehitatud pudelisse suletud sõnumi kujutise ümber. Iga fotograafia on inspireeritud ühest sõnast, näiteks lootus või vennalikkus, ning kujutab seda sõna kas selle tähenduse või tõsielulise sündmuse kaudu. Igal pildil esinevad samad kolm elementi – sõnum, pudel ja vesi –, kuid iga teemat on käsitletud erinevalt. Piltide jaoks ehitati spetsiaalsed lavastused, akvaariumid ja mehhanismid. Digitaalsed kujutised ühendavad interferentsi ja piltide sulandamise tehnikaid ning on trükitud tindiprinteriga puuvillasele paberile.

The Recognition

About the Pronksauhind A' Design Award

Pass On Fotoseeria on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Pass On Fotoseeria peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Pass On Fotoseeria rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla