Zhengyuanpu Travellers Series Pu Er tee pakend by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Pakendidisain Competition Category.
PronksPakend· 2020
Zhengyuanpu Travellers Series Pu Er tee pakend
by Luo Xing and Chen Juhua and Fu Yating
Client: Jinde Design
Pronksauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #97130The Design
About Zhengyuanpu Travellers Series Pu Er tee pakend
Zhengyuanpu Travellers seeria on kaasaskantav pakendidisain Pu'er teele, mis on traditsiooniline Hiina jook. Pu'er teed müüakse tavaliselt 357-grammiste pressitud kakkudena, mida tuleb enne valmistamist teenõelaga lahti kangutada. Travellers seeria sisaldab selle asemel väikest kogust teed, mistõttu ei ole tööriistu vaja ning pakend avatakse lihtsalt rebimise teel. Iga pakend mõõtmetega 50 x 85 x 3 millimeetrit on valmistatud puuvillapaberist. Embossimine, debossimine ja foolium-trükk kujundavad tee kujutise ning sobivad sihtrühma maitse-eelistustega. Valiti ohutumad materjalid ja lihtsam tootmisprotsess.
The Recognition
About the Pronksauhind A' Design Award
Zhengyuanpu Travellers Series Pu Er tee pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Zhengyuanpu Travellers Series Pu Er tee pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Zhengyuanpu Travellers Series Pu Er tee pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.
The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer . - Dimensions & Packaging
- 50mmX85mmX3mm
- Tags
- Portable , Pu'er tea packaging, Debossing，Travellers Series
- Production Technology
- Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
- Design Challenge
- The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
- Research
- The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
- Inspiration
- 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging - Project Duration
- The project finished in Autumn 2019 in Kunming.
- Operation Flow
- Tear open wrapper.
- Team Members
- Luo Xing
Chen Juhua
Fu Yating
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