Post Herbum Pakend by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2020

Post Herbum Pakend

by Kristina Asvice

Client: Vilnius College of Technologies and Design

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #97378

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Post Herbum Pakend

Leedus kasvatatud terved ürdid said inspiratsiooniks eksklusiivse pakendi loomisele, aga ka soovile mahe- ja rafineeritud toodet visuaalselt väljendada. Ebatavaline ja samal ajal lihtne kolmnurga kuju võimaldab paljastada lihtsa toote huvitavamas pakendis. МPiimjasvalged ja pruunid värvid näitavad ürtide ökoloogilisust ja looduslikkust. Õhukesed illustratsioonid ja vaoshoitud stiil rõhutavad käsitsi korjatavate ürtide väärtust. Õrnalt ja täpselt kui habras toode ise.

The Recognition

About the Pronksauhind A' Design Award

Post Herbum Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Post Herbum Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Post Herbum Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
Dimensions & Packaging: Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm
Tags: Paper box, herbs, organic, triangular box, rhomb
Production Technology: The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
Design Challenge: The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
Research: The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging.
Inspiration: Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
Project Duration: Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
Operation Flow: All parts of the boxes are folded without glue.
Patents: Copyrights belong to Kristina Asvice, 2019.
Team Members: Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.