Holiday Gift Set Kingikomplekti pakend by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Pakendidisain Competition Category.
HõbePakend· 2020
Holiday Gift Set Kingikomplekti pakend
Client: Salvita Design
Hõbeauhind A' Design Award Winner in Pakend Category
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- Verified Award Winner
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The Design
About Holiday Gift Set Kingikomplekti pakend
Pühadekingi komplekt on pakendidisain kollektsioonile tarbitavatest pühadekingitustest. Komplekt sisaldab 80 g šokolaaditahvlit, 40 g taimeteepakki, 200 g purki naturaalset mett ja 140 g kaneelilõhnalist küünalt. Illustratsioonid on inspireeritud Leedu maajumalannast Žemynast, keda on siin kujutatud kaasaegse tegelasena, kes kannab tosse ja kõrvaklappe. Jumalanna pikad valged juuksed meenutavad lund ja tuttavaid pühadekujundeid. Vaoshoitud naturaalne värvipalett peegeldab koostisosi. Kasutatakse ofset-, fleksograafia- ja digitaaltrükki.
The Recognition
About the Hõbeauhind A' Design Award
Holiday Gift Set Kingikomplekti pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Holiday Gift Set Kingikomplekti pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Holiday Gift Set Kingikomplekti pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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