Be Er Xiang Twelve Constellations Päevalilleseemnete pakend by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Päevalilleseemnete pakend by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2020

Be Er Xiang Twelve Constellations Päevalilleseemnete pakend

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #99436

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Colors

The Design

About Be Er Xiang Twelve Constellations Päevalilleseemnete pakend

Be Er Xiang Kaksteist Sodiaagimärki on päevalilleseemnete pakendidisain, mis on loodud uuele brändile. Pakend on valmistatud valgeplekist koos sisemise plastkotiga ning graafika on trükitud neljavärvitrükis. Iga pakendi läbimõõt on 100 millimeetrit ja kõrgus 150 millimeetrit. Illustratsioonid ühendavad kaksteist sodiaagimärki päevalillemotiividega. Sodiaagimärkide teema valiti seetõttu, et see on noorte seas tuntud teema. Eesmärk on anda uuele brändile omanäoline ilme ning köita noori tarbijaid.

The Recognition

About the Pronksauhind A' Design Award

Be Er Xiang Twelve Constellations Päevalilleseemnete pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Be Er Xiang Twelve Constellations Päevalilleseemnete pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Be Er Xiang Twelve Constellations Päevalilleseemnete pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019