Mixed Reality Holograafiline installatsioon by Aleksandr Volkov

Mixed Reality Holograafiline installatsioon by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Sündmuste ja ürituste disain Competition Category.

HõbeSündmus· 2020

Mixed Reality Holograafiline installatsioon

by Aleksandr Volkov

Client: Economiton

Hõbeauhind A' Design Award Winner in Sündmus Category

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The Design

About Mixed Reality Holograafiline installatsioon

Mixed Reality on interaktiivne holograafiline installatsioon, mis loodi Moskva linna energiastrateegiat tutvustava näitusestendi jaoks. Installatsioon põhineb Pepperi kummituse (Pepper's Ghost) põhimõttel, mida on täiendatud lisakihtidega. LED-taustasein, kolm põrandaprojektorit ja lakke paigaldatud LED-valgustus töötavad koos holograafilise kile, peeglite ja heliga. Animeeritud valgus ja vari annavad projitseeritud objektidele tugeva kohalolutunde. Külastajad valivad puuteekraanilt teema ning jälgivad, kuidas figuurid ja graafikud õhus ilmuvad ja hajuvad.

The Recognition

About the Hõbeauhind A' Design Award

Mixed Reality Holograafiline installatsioon on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mixed Reality Holograafiline installatsioon peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mixed Reality Holograafiline installatsioon on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.