Disainilahendus Wild Cook Advertising Plakat, autor Ladan Zadfar and Mohammad Farshad

Disainilahendus Wild Cook Advertising Plakat, mille autor on Ladan Zadfar and Mohammad Farshad, on kõrgelt hinnatud 2020 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

RaudReklaam· 2020

Wild Cook Advertising Plakat

disainer: Ladan Zadfar and Mohammad Farshad

Klient: Creator studio

Auhind Rauaauhind A' Design Award kategoorias Reklaam

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Kinnita auhinna staatus disainile #99688

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Värvid

Disain

Teosest Wild Cook Advertising Plakat

Reklaam on toote esitlemise üks olulisemaid osi. Kujunduse esitamiseks peaksid disainerid mõistma disaini põhiaspekte ja kunstiliselt esitlemiseks peavad nad keskenduma selle kõige olulisematele omadustele. Esitletud kujundus on toote reklaamplakat, mis annab erinevat suitsetamislõhnad looduslikest materjalidest sujuvalt põletades ja lõpetades toiduga, seetõttu rõhutasid disainerid looduslike materjalide põlemist ja neist väljuvat suitsu. Kujundajate eesmärk oli ergutada nende uudishimu reklaami suhtes.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Wild Cook Advertising Plakat on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Wild Cook Advertising Plakat peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Wild Cook Advertising Plakat on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Sildid: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Tootmistehnoloogia: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Disainiülesanne: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Uurimistöö: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiratsioon: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Projekti kestus: The project started in September 2019.
Meeskonnaliikmed: Ladan Zadfar
Mohammad Farshad
Piltide autorid: Ladan Zadfar and Mohammad Farshad