Mtn Dew AMP Game Fuel Launch Primary Function: Edarien Ontziratzea by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Edarien Ontziratzea by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Edarien Ontziratzea

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

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The Design

About Mtn Dew AMP Game Fuel Launch Primary Function: Edarien Ontziratzea

Book Text: Mtn Dew AMP Game Fuel Launch jokalarientzat egindako edateko prest dagoen errendimenduko edari baterako ontziratze eta marka-identitatearen diseinua da. Ikus-identitatea jokoen eta e-kirolen ingurunera egokitzeko eraiki da, ohiko klixeak saihestuz. Oinarri grafiko sendo batek etorkizuneko produktuak, lankidetzak eta kontsumitzaileen esperientziak babesten ditu. Abiarazteko baliabide sorta oso bat garatu zen, marka, produktua eta kontsumitzailearen esperientzia hartzen dituena. Diseinuak edaria e-kiroletako kirolariei eta jokalariei modu autentikoan aurkeztea du helburu.

The Recognition

About the Zilarrezko Saria A' Design Award

Mtn Dew AMP Game Fuel Launch Primary Function: Edarien Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Mtn Dew AMP Game Fuel Launch Primary Function: Edarien Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Mtn Dew AMP Game Fuel Launch Primary Function: Edarien Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release