Mark Boey diseinatzailearen Electric Meets Reality Denda Barruko Esperientzia Horma

Mark Boey diseinatzailearen Electric Meets Reality Denda Barruko Esperientzia Horma lana 2020 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

UrrePublizitatea· 2020

Electric Meets Reality Denda Barruko Esperientzia Horma

diseinatzailea: Mark Boey

Bezeroa: MG Motors Australia

Urrezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Electric Meets Reality Denda Barruko Esperientzia Horma Diseinuari Buruz

Electric Meets Reality auto-kontzesionario batentzat eraikitako proiekzio-mapaketa instalazio interaktibo bat da. Hormak 6500 milimetroko zabalera eta 2000 milimetroko altuera ditu. Bere gainazal eskultorikoa eskuz egina dago epoxi erretxinaz eta egurrez, hiru dimentsiotan inprimatutako piezekin, eta proiektoreak itzalita daudenean erliebe zuri eta dotore bat izaten jarraitzen du. Hiru proiektorek zortzi minutuko animazioa eta kolorea gehitzen dituzte. Proiekzioek elektrizitatea irudikatzen dute eta eskulturak errealitatea. Instalazioak autonomia, karga, segurtasuna eta errendimendua azaltzen dizkie auto elektriko bat erostea aztertzen ari diren bisitariei.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Electric Meets Reality Denda Barruko Esperientzia Horma Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Electric Meets Reality Denda Barruko Esperientzia Horma oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Electric Meets Reality Denda Barruko Esperientzia Horma desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Neurriak eta Ontziratzea: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Etiketak: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Produkzio Teknologia: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Diseinu Erronka: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Ikerketa: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Inspirazioa: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Proiektuaren Iraupena: October 2019 - Present
Eragiketa Fluxua: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Taldekideak: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.