Tiger Pan diseinatzailearen Luhua Xiaomo Ehizuli-olio Ontziratzea

Tiger Pan diseinatzailearen Luhua Xiaomo Ehizuli-olio Ontziratzea lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Luhua Xiaomo Ehizuli-olio Ontziratzea

diseinatzailea: Tiger Pan

Bezeroa: Shandong Luhua Group

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Luhua Xiaomo Ehizuli-olio Ontziratzea Diseinuari Buruz

Luhua Xiaomo ehizuli-olioa ehotzeko diseinatutako ontziratzea da, kantitate txikitan ekoizten den eskuz egindako olioa. Edukiontzia beira-botila zilindriko zuzena da, 50 mm-ko diametroa eta 210 mm-ko altuera duena. Etiketa itsaskorrak botilaren 350 gradu inguratzen ditu, eta antzinako egunkari baten antzera antolatuta dago, janaria egunkarian bilduta zegoen garaia gogoratuz. Karaktereak bertikalki jarrita daude, antzinako txinatar dendetako errotuluen erara. Estali gabeko zirrikitu meharra erliebezko pisu-marka bihurtzen da, barruan gordetako kantitatea erakusten duena.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Luhua Xiaomo Ehizuli-olio Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Luhua Xiaomo Ehizuli-olio Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Luhua Xiaomo Ehizuli-olio Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Neurriak eta Ontziratzea: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Etiketak: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Produkzio Teknologia: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Diseinu Erronka: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Ikerketa: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspirazioa: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Proiektuaren Iraupena: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Eragiketa Fluxua: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Taldekideak: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie