Burdina Ontziketa · 2020
Hopapops Osasuntsu Bat
- Burdinazko Saria A' Design Award 2020 in Ontziketa
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,435
- Verification code 7F324C0AA5 · Verify this award
Colors
About Hopapops Osasuntsu Bat
Proiektuaren zereginak: AEBetako kontsumitzaileei zuzenduta dauden lilien hazien izenak jartzea, marka sortzea eta ontziratzea. Erronka zen zertan gako-osagaiaren berri izan ez duen merkatu bat nola hartu, lilien haziak. Irtenbidea, apaleko oihuetan, informazio hierarkia sinplean eta osagai bisual nabarmenetan zentratzea. Ilustrazioa, ontziaren aurrealdea eta atzealdea osatzen duena, produktua eta zaporearen aldaera etxera eramaten ditu. Hopapops markako markaren tipografiaren izaera irregularrak errebote zintzoa gehitzen die paketeei, markarentzat sortutako ahots-tonu dibertigarriari esker.
About the Burdinazko Saria A' Design Award
Hopapops Osasuntsu Bat Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Hopapops Osasuntsu Bat oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Hopapops Osasuntsu Bat zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Press Kit
- Unique Properties
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Dimensions & Packaging
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tags
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Production Technology
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Design Challenge
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Research
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Inspiration
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Project Duration
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Operation Flow
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Image Credits
- Illustrator: Anna Makarova
