Ugly Monster Izozki Ontzia by JBBC Branding Consultancy

Ugly Monster Izozki Ontzia by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2020

Ugly Monster Izozki Ontzia

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
Verify Award Status for #101073

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Colors

The Design

About Ugly Monster Izozki Ontzia

Ugly Monster Taiwanen egindako izozki produktu baterako ontzia da. Diseinuak azalera zimurra duen pertsonaia berde bat erakusten du, Yanchao herrian hazten den fruitu bat den goiabaren inspiraziotik sortua. Berde fluoreszenteak itxura positibo eta bizia ematen dio pertsonaiari. Gorputzak eta hankek proportzio desorekatua dute, eta pertsonaiak ez du eskurik, itxura dibertigarria emanez forma horri. Ontziak 70 mm zabalera, 195 mm luzera eta 20 mm altuera ditu. Helburua produktua sustatzea eta herri txiki honi zein bertako nekazariei arreta erakartzea da.

The Recognition

About the Brontzezko Saria A' Design Award

Ugly Monster Izozki Ontzia Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Ugly Monster Izozki Ontzia oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Ugly Monster Izozki Ontzia beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.