Adore Repackaging Funtzio Nagusia: Konpresa Higienikoen Ontziratzea by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
BrontzeOntziketa· 2020
Adore Repackaging Funtzio Nagusia: Konpresa Higienikoen Ontziratzea
Client: Etereo Pte Ltd
Brontzezko Saria A' Design Award Winner in Ontziketa Category
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The Design
About Adore Repackaging Funtzio Nagusia: Konpresa Higienikoen Ontziratzea
Testu Liburua: Adore konpresa higienikoentzako ontziratze diseinu bat da. Ontziratzeak eskuz idatzitako tipografia erabiltzen du diseinuaren elementu nagusi gisa, gaztetasun eta bizitasun sentsazioa sortzeko. Diseinua minimalista da eta atzeko plano lau baten gainean kokatua, arreta emakumearen osasunaren gaian jarriz. Pakete bakoitza aluminiozko folio erabat itxiz eginda dago, berritxi daitekeen itxiera batekin, erabiltzaileek behar dutena hartu eta paketea berriz itxi ahal izateko, konpresak germen eta bakterioetatik babesteko. Hiru tamaina ekoizten dira: braga-babeserako, eguneko erabilerarako eta gaueko erabilerarako.
The Recognition
About the Brontzezko Saria A' Design Award
Adore Repackaging Funtzio Nagusia: Konpresa Higienikoen Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Adore Repackaging Funtzio Nagusia: Konpresa Higienikoen Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Adore Repackaging Funtzio Nagusia: Konpresa Higienikoen Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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