Ximena Ureta diseinatzailearen Rosé Ardo Etiketa lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.
BrontzeOntziketa· 2020
Rosé Ardo Etiketa
diseinatzailea: Ximena Ureta
Bezeroa: Concha y Toro
Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian
Egiaztatutako Sari Irabazlea
#101247 Sariaren Egoera EgiaztatuDiseinua
Rosé Ardo Etiketa Diseinuari Buruz
Rose Txilen ekoitzitako arrosa-koloreko ardo baterako diseinatutako ardo-etiketa da. Etiketak 85 bider 90 milimetro neurtzen ditu eta metro koadroko 89 gramoko paper testuratuan inprimatuta dago. Bost kolore berezi aplikatzen dira offset digitalean, urrezko foliozko, beltzezko foliozko, erliebezko eta bas-erliebezko akaberekin. Diseinua arrosetan, petaloetan, mahats-hostoetan eta arratsaldeko zeruaren kolore leunetan inspiratuta dago. Mahatsondo-zirtzilek testua inguratzen dute korapilaturik. Botilak 375 mililitro ditu, Txilen ardo-kategoria honetan berria den formatu txikia.
Aintzatespena
Brontzezko Saria A' Design Award Sariari Buruz
Rosé Ardo Etiketa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Rosé Ardo Etiketa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Rosé Ardo Etiketa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Diseinuaren Atzean
Prentsa-kita
Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.
- Propietate Bereziak
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Neurriak eta Ontziratzea
- Label Dimension: 85x90 mm
- Etiketak
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Produkzio Teknologia
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Diseinu Erronka
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Ikerketa
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspirazioa
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Proiektuaren Iraupena
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Eragiketa Fluxua
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Taldekideak
- Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile - Irudi Kredituak
- Diego Agurto
Babestua
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