Vanke DaJia Marka Erakusketa Aretoa by Yu Chao and Guanghui Zeng

Vanke DaJia Marka Erakusketa Aretoa by Yu Chao and Guanghui Zeng is a highly esteemed winner of the very prestigious 2020 Urrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

UrreBarrualdea· 2020

Vanke DaJia Marka Erakusketa Aretoa

by Yu Chao and Guanghui Zeng

Client: Vanke Group

Urrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner
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Colors

The Design

About Vanke DaJia Marka Erakusketa Aretoa

Vanke DaJia Txinako Changsha hirian kokatutako marka erakusketa areto bat da. Barnealdeak 760 metro koadroko azalera hartzen du eta lehen salmenta zentro bat zena eraldatuta sortu zen. Natura da gai nagusia, eta egur kolore ugariak giro lasaia sortzen du. Gainerako koloreak Marokoko Marrakexeko Jardin Majorelle lorategitik hartuak dira. Materialen artean terrazo grisa, arte-testurako pintura, haritz egur grisa eta brontzezko harea-zorrotadaz landutako altzairu herdoilgaitza daude. Aretoak opari denda bat, lore gune bat, kafe barra bat eta haurrentzako zein helduentzako irakurketa guneak ditu.

The Recognition

About the Urrezko Saria A' Design Award

Vanke DaJia Marka Erakusketa Aretoa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Vanke DaJia Marka Erakusketa Aretoa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Vanke DaJia Marka Erakusketa Aretoa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Dimensions & Packaging: The project covers an area of 760 square meter.
Tags: nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,
Production Technology: The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Design Challenge: One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Research: The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Inspiration: The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Project Duration: The project is located in Changsha City, China. It takes about three months to finish the construction.
Operation Flow: The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Team Members: Yu Chao
Guanghui Zeng
Image Credits: Shenzhen Innest Art Co., Ltd.