Abhijeet Thakur diseinatzailearen Boho Ras Ontziratutako Koktelak

Abhijeet Thakur diseinatzailearen Boho Ras Ontziratutako Koktelak lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2020

Boho Ras Ontziratutako Koktelak

diseinatzailea: Abhijeet Thakur

Bezeroa: Abhijeet Thakur

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Boho Ras Ontziratutako Koktelak Diseinuari Buruz

Boho Ras-ek bertako Indiako izpiritu onenekin egindako koktelak saltzen ditu. Produktuak bohemiako giroa darama, ohiko bizimodu artistikoa harrapatzen duena eta produktuaren ikusmena kontsumitzaileak koktela edan ondoren lortzen duen zalapartaren erretratu abstraktua dira. Bikain lortu du erdia eta tokia elkartzen diren puntu erdia lortzea. Produktuarentzako Glocal bibra eratzeko metatzen dira. Boho Ras-ek espiritu puruak saltzen ditu 200 ml-ko botiletan eta 200ml eta 750 ml botiletan kokatutako ontziak.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Boho Ras Ontziratutako Koktelak Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Boho Ras Ontziratutako Koktelak erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Boho Ras Ontziratutako Koktelak jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Neurriak eta Ontziratzea: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Etiketak: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Produkzio Teknologia: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Diseinu Erronka: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Ikerketa: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Inspirazioa: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Proiektuaren Iraupena: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Eragiketa Fluxua: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.