Zilar Arte Ederra · 2020
Kt 5g Kanpoko Eskultura
by Tist
- Zilarrezko Saria A' Design Award 2020 in Arte Ederra
- CLIENT: Tist
- Estimated Number of Design Views: 34,190
- Verification code 86388EBBC7 · Verify this award
Colors
About Kt 5g Kanpoko Eskultura
KT 5G Hego Koreako Seul erdialdean instalatutako kanpoko eskultura talde bat da. Eskulturek 5G komunikazio zerbitzu baten ezaugarri nagusiak adierazten dituzte, hau da, abiadura handia, latentzia baxua eta konektibitate zabala. Kolore biziek, ereduek eta gezi formek konektibitatea, abiadura eta datu fluxua irudikatzen dituzte, dronek eta gidatze autonomoak teknologiaren erabilera ezagunei egiten dieten bitartean. Eskulturak tolestu eta soldatutako altzairuzko xaflekin eginda daude, eta gero uretano pinturaz akaberatu ziren. Eskultura txikiagoek eserleku gisa ere balio dute, beraz, instalazioak atseden gune artistiko bat osatzen du ibiltarien joan-etorri handiko ibilbide baten ondoan.
About the Zilarrezko Saria A' Design Award
Kt 5g Kanpoko Eskultura Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Kt 5g Kanpoko Eskultura erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Kt 5g Kanpoko Eskultura jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
- Dimensions & Packaging
- 1.5T SUS + urethane paint / 32m*6.8m
- Tags
- 5G, Craig and Karl, Outdoor sculpture
- Production Technology
- Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
- Design Challenge
- It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
- Research
- In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
- Inspiration
- We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
- Project Duration
- Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
- Operation Flow
- In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
