Dmitry Pozarenko diseinatzailearen Nostalgia Lurrin Denda

Dmitry Pozarenko diseinatzailearen Nostalgia Lurrin Denda lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2020

Nostalgia Lurrin Denda

diseinatzailea: Dmitry Pozarenko

Bezeroa: Gold Apple

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Egiaztatutako Sari Irabazlea

#102233 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Nostalgia Lurrin Denda Diseinuari Buruz

1960-1970 hamarkadako paisaia industrialak proiektu hau inspiratu zuten. Bero-ijez egindako altzairuzko egiturek utopiaren aurkako intonazio errealista sortzen dute. Hesi zaharrez osatutako xafla herdoil batek adierazpen askatasun osoko giroa sortzen du. Komunikazio tekniko irekiek, igeltsu meheek eta granitozko kontagailuek hirurogeiko hamarkadako barruko industria industriari gehitzen diote.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Nostalgia Lurrin Denda Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Nostalgia Lurrin Denda erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Nostalgia Lurrin Denda jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Neurriak eta Ontziratzea: The total area is 1630 sq.m.
Etiketak: interior design, retail space, metal, stone, industrial, sixties
Produkzio Teknologia: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Diseinu Erronka: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Ikerketa: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspirazioa: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Proiektuaren Iraupena: The store is located in the center of Moscow. The project was completed in 2018.
Eragiketa Fluxua: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Taldekideak: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Irudi Kredituak: All images: photographer Mick Pomortsev, 2019.