Tucher AEcht Nuernberger Kellerbier Bavariako Garagardoaren Bilgarrien Diseinua Ontzi by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
UrreOntziketa· 2020
Tucher AEcht Nuernberger Kellerbier Bavariako Garagardoaren Bilgarrien Diseinua Ontzi
Client: Bloom GmbH Nürnberg
Urrezko Saria A' Design Award Winner in Ontziketa Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Bavariako Garagardoaren Bilgarrien Diseinua Ontzi
Erdi Aroko garaian, bertako garagardogileek garagardoa uzten zuten Nurenbergeko gazteluaren azpian 600 urte baino gehiagoko harkaitz moztutako upategietan. Historia hori omenduz, "AEcht Nuernberger Kellerbier" en ontziak denboran atzera begirada autentikoa hartzen du. Garagardoaren etiketak gazteluaren eskuz egindako marrazkia erakusten du harkaitzetan eserita eta upategian zurezko upela, vintage estiloko letra tipoek osatua. Konpainiaren "San Maurizio" marka duen zigilatze etiketak eta kobre koloreko koroako kortxoak artisautza eta konfiantza adierazten dute.
The Recognition
About the Urrezko Saria A' Design Award
Tucher AEcht Nuernberger Kellerbier Bavariako Garagardoaren Bilgarrien Diseinua Ontzi Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Tucher AEcht Nuernberger Kellerbier Bavariako Garagardoaren Bilgarrien Diseinua Ontzi oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Tucher AEcht Nuernberger Kellerbier Bavariako Garagardoaren Bilgarrien Diseinua Ontzi desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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