The 15th Games of Jiangxi Kartela by Qin He and Xinqing Li

The 15th Games of Jiangxi Kartela by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

BrontzePublizitatea· 2021

The 15th Games of Jiangxi Kartela

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

Brontzezko Saria A' Design Award Winner in Publizitatea Category

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Colors

The Design

About The 15th Games of Jiangxi Kartela

Jiangxiko 15. Jokoak Jingdezhen hirian, portzelanagatik ezaguna den hirian, egindako probintzia mailako kirol topaketa baterako sortutako kartel sorta bat da. Kartelek zeramikaren kultura kirol-elementuekin uztartzen dute. Zeramikazko piezek jatorrizko kirol-objektuak ordezkatzen dituzte irudi bakoitzean, itxura bereizgarria sortuz. Sorta hau argazkilaritzaren eta irudiak editatzeko softwarearen bidez sortu zen, zeramikazko eta kiroleko materialak konposizio bakar batean uztartuz. Kartel bakoitzak 700 bider 1000 milimetro neurtzen ditu eta kanpoko publizitate gisa erakusten da. Diseinuak eskulan tradizionala kirol modernoarekin lotzen du eta tokiko hiri-kultura sustatzen du.

The Recognition

About the Brontzezko Saria A' Design Award

The 15th Games of Jiangxi Kartela Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. The 15th Games of Jiangxi Kartela oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. The 15th Games of Jiangxi Kartela beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.