Alpha Series Txirbila by Mert Ali Bukulmez

Alpha Series Txirbila by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Burdinazko Saria A' Design Award in Edertasun, Higiene Pertsonal eta Produktu Kosmetikoen Diseinua Competition Category.

BurdinaProduktu Kosmetikoa· 2020

Alpha Series Txirbila

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Burdinazko Saria A' Design Award Winner in Produktu Kosmetikoa Category

48,482

Verified Award Winner

Verify Award Status for #103033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Txirbila

Alpha seriea bizkarrezurra erdi-proffesional bat da, aurpegiko zainketarako oinarrizko zereginak kudeatzeko gai dena. Gainera, estetika ederrarekin konponbide higienikoak eskaintzen dituen irtenbide higienikoak eskaintzen dituen produktua. Erabiltzaileen elkarreragin errazarekin batera sinpletasunak, minimalismoak eta funtzionaltasunak proiektuaren oinarriak eraikitzen dituzte. Erabiltzaile esperientzia alaia da gakoa. Aholkuak bizkartzaina erraz kendu eta biltegiratze atalean kokatu daitezke. Kaia txirbilak kargatzeko eta UV Argiarekin gordetako atalak gordetzeko atalean diseinatuta dago.

The Recognition

About the Burdinazko Saria A' Design Award

Alpha Series Txirbila Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Alpha Series Txirbila oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Alpha Series Txirbila zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019