The Simplest Happiness Animazio Komertziala by Yen C Chen

Platino Zinema · 2020

The Simplest Happiness Animazio Komertziala

by Yen C Chen

Platinozko Saria A' Design Award 2020 in Zinema
CLIENT: Fox Movies
Estimated Number of Design Views: 726,825
Verification code 9A1D56CE0F · Verify this award

Egin dohaintza Visit Site View at A' Design Award Press Release

Colors

About The Simplest Happiness Animazio Komertziala

Txinako zodiakoan, 2019a txerriaren urtea da, beraz, Yen C-k txerria zatituta diseinatu zuen, eta txinatar "film bero askoren" puntua da. Pertsonaia zoriontsuak bat datoz kanalaren irudiarekin eta kanalak bere ikusleei eman nahi dizkien sentimendu zoriontsuekin. Bideoa lau filmeko elementuen konbinazioa da. Jolasten ari diren haurrek zoriontasun purua erakutsi dezakete eta espero dute ikusleek filma ikustean sentimendu bera izatea.

About the Platinozko Saria A' Design Award

The Simplest Happiness Animazio Komertziala Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. The Simplest Happiness Animazio Komertziala bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. The Simplest Happiness Animazio Komertziala Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Press Kit

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019