Beauty United Space Apaindegi Barrualdeko Diseinua by John Sun and Renee Zhu

Beauty United Space Apaindegi Barrualdeko Diseinua by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Urrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

UrreBarrualdea· 2020

Beauty United Space Apaindegi Barrualdeko Diseinua

by John Sun and Renee Zhu

Client: DDDD Creative Company

Urrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

Verify Award Status for #104564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beauty United Space Apaindegi Barrualdeko Diseinua

Beauty United Space ile-apaindegi eta edertasun-aretoa da, Wuhanen (Txina) kokatua. Barrualdeak 220 metro koadro inguru hartzen ditu eta ile-mozketa, estilismo eta makillaje zerbitzuak leku bakarrean biltzen ditu. Markaren nortasunaren kolore nagusiek guneak banatzen dituzte eta kolore-kontraste indartsuak sortzen dituzte. Autobus baten elementu abstraktuak erabiltzen dira gai gisa espazio osoan zehar. Materialen artean daude aurrefabrikatutako terrazo panelak, zementuzko baldosak, ispilu-akaberadun eta eskuilatutako altzairu herdoilgaitza eta moldekatutako plastikozko aulkiak. Gune interaktiboek eta produktuen erakusleihoek bisitariei marka ulertzen laguntzen diete.

The Recognition

About the Urrezko Saria A' Design Award

Beauty United Space Apaindegi Barrualdeko Diseinua Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Beauty United Space Apaindegi Barrualdeko Diseinua oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Beauty United Space Apaindegi Barrualdeko Diseinua desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images