Oulevi Packaging Design Garagardo Ontziratzea by Zhangyong Hou

Oulevi Packaging Design Garagardo Ontziratzea by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2021

Oulevi Packaging Design Garagardo Ontziratzea

by Zhangyong Hou

Client: Oulevi

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Oulevi Packaging Design Garagardo Ontziratzea

Oulevi zerbitzatzeko garagardoarentzako ontzi-diseinu bat da. Edukiontzia altzairu herdoilgaitzezko lata bat da, litro bateko eduki garbiarekin eta 274 mm luze eta 193 mm garaiko azalera lauko garapenarekin. Inprimatutako grafikoak garagardo-baso baten silueta osatzen du. Ilustrazioek lehengaien jatorria erakusten dute: garagarra Australiakoa da, legamia Europako iparraldekoa eta lupulua Ipar Amerikakoa. Baso-sinboloak kontsumitzaileei urrutitik marka errazago identifikatzen laguntzen die. Diseinuaren helburua produktuaren istorioa apalategian argi eta garbi aurkeztea da.

The Recognition

About the Burdinazko Saria A' Design Award

Oulevi Packaging Design Garagardo Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Oulevi Packaging Design Garagardo Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Oulevi Packaging Design Garagardo Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou