Mi Transformers Optimus Prime Packaging Eraikuntza Piezen Jostailu Ontziratzea by Yang Zhang

Mi Transformers Optimus Prime Packaging Eraikuntza Piezen Jostailu Ontziratzea by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2021

Mi Transformers Optimus Prime Packaging Eraikuntza Piezen Jostailu Ontziratzea

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Eraikuntza Piezen Jostailu Ontziratzea

Mi Transformers Optimus Prime Ontziratzea eraikuntza piezetako jostailu batentzat diseinatutako paperezko paketea da. Kutxaren aurrealdeak muntatutako produktua erakusten du, eta horrela erosleek forma eta zati mugikorrak argi ikus ditzakete. Estilo minimalistak eta kolore-gamak jostailuaren izaera islatzen dute. Erakusketa- eta ontziratze-funtzioak egitura bakar batean konbinatzen dira. Goiko estalkia irekitzean, piezen geruzatan antolatutako poltsak agertzen dira. Beheko kutxa bi aldeetara irekitzen da, biltegiratzeko kutxa bereiziak osatuz. Piezak motaren arabera sailka daitezke, eta kutxa eguneroko biltegiratzerako berrerabil daiteke.

The Recognition

About the Burdinazko Saria A' Design Award

Mi Transformers Optimus Prime Packaging Eraikuntza Piezen Jostailu Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Mi Transformers Optimus Prime Packaging Eraikuntza Piezen Jostailu Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Mi Transformers Optimus Prime Packaging Eraikuntza Piezen Jostailu Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao