iONE360 Produktu Konfiguratzaile Bisuala by Colijn IT is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Handizkako, Txikizkako Merkataritza eta Merkataritza Elektronikoaren Diseinua Competition Category.
BurdinaMerkataritza· 2021
iONE360 Produktu Konfiguratzaile Bisuala
by Colijn IT
Client: iONE360
Burdinazko Saria A' Design Award Winner in Merkataritza Category
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The Design
About iONE360 Produktu Konfiguratzaile Bisuala
iONE360 altzarigintza sektorerako egindako produktu konfiguratzaile bisuala da. Softwareak negozio-arau eta prezio-egitura konplexuak dituzten produktu pertsonalizagarriak kudeatzen ditu, milioika aldaera sor ditzaketenak. Erabiltzaileek konfigurazioak sortu eta 2D eta 3D ikusizkoak gehi ditzakete, hauek urratsez urratseko salmenta-prozesu gidatu batean bihurtzen direlarik. iONE360 JavaScript paketetan argitaratzen da, beraz konfiguratzaileak nabigatzailean funtzionatzen du eta webguneetan, online dendetan eta enpresa-sistemetan txerta daiteke. Errealitate birtualeko eta areagotuko bistek azken belaunaldiko smartphoneetan funtzionatzen dute, aplikazio bereizirik gabe.
The Recognition
About the Burdinazko Saria A' Design Award
iONE360 Produktu Konfiguratzaile Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. iONE360 Produktu Konfiguratzaile Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. iONE360 Produktu Konfiguratzaile Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
- Dimensions & Packaging
- Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
- Tags
- product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
- Production Technology
- In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
- Design Challenge
- Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
- Research
- Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
- Inspiration
- Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
- Project Duration
- This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
- Operation Flow
- Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
- Patents
- Copyright 2009 - 2021 by Colijn IT / Cside global
- Team Members
- Patrick van Keulen
Nico Zwanenburg
Ralf Eversen
Jan Kruijt
Rob van Bree
Elske de Maertelaere
Robin van Welt
Stefan Douw
Uni-Program Crew
Colijn IT Crew - Image Credits
- Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.
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