Birds and Coffee Ontzi Bat by Kristina Pacesaite

Birds and Coffee Ontzi Bat by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2021

Birds and Coffee Ontzi Bat

by Kristina Pacesaite

Client: Kavos gurmanai

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
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Colors

The Design

About Birds and Coffee Ontzi Bat

Produktu bakoitzak ontzi egoki bat merezi du. Ontzi hau garatuz, diseinatzaileak kafe txigorgailu enpresa arrakastatsu bati kalitate oneko kafea baloratzen duten eta haren jatorria zaintzen duten jende berrietara iristen lagundu zion. Ontziak itxura berria emanez, diseinatzaileak ia kontinente guztietatik datorren eskuz egindako kafearen balioa hobetzen saiatzen ari zen. Herrialde bakoitzeko txorien ilustrazioak erabiltzeko erabakia haien izaera dotorean eta, gainera, azken produktuari ematen dioten eskuz egindako sentsazioan oinarritu zen. Kraft paperak eta ilustrazioen kolore marroi ilun sakonak ere helburu bera dute.

The Recognition

About the Zilarrezko Saria A' Design Award

Birds and Coffee Ontzi Bat Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Birds and Coffee Ontzi Bat erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Birds and Coffee Ontzi Bat jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite