Growing Tree Zuhaitz Hazkorra by Lei Yang, Shaohua Lei and Chengyong Li

Growing Tree Zuhaitz Hazkorra by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Altzari Diseinua Competition Category.

BrontzeAltzariak· 2021

Growing Tree Zuhaitz Hazkorra

by Lei Yang, Shaohua Lei and Chengyong Li

Client: Ziel Home Furnishing Technology Co., Ltd

Brontzezko Saria A' Design Award Winner in Altzariak Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Growing Tree Zuhaitz Hazkorra

Zuhaitz Hazkorra haurrentzat diseinatutako arropa-euskarri bat da. Zuhaitz Hazkorraren altuera egitura helikoidal baten bidez erregula daiteke, haurrak hazi ahala arropa-euskarria erabilgarri izaten jarrai dezan. Ideiak landare txikiak zuhaitz garaiak bihurtzen diren modua jarraitzen du. Forma geometrikoek osatzen dituzte kakoak, eta egitura berak ahalbidetzen du haien angeluak eta altuerak aldatzea. Oinarri biribil batek euskarria eta egonkortasuna ematen ditu. Kolore biziek haurrak gonbidatzen dituzte arropak, txapelak eta eskola-poltsak laguntzarik gabe zintzilikatzera. Material gutxi erabiltzen dira, eta horrek arropa-euskarriaren bizitza baliagarria luzatzen du.

The Recognition

About the Brontzezko Saria A' Design Award

Growing Tree Zuhaitz Hazkorra Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Growing Tree Zuhaitz Hazkorra oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Growing Tree Zuhaitz Hazkorra beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
Dimensions & Packaging: Width 330mm, Depth 330mm, Height 1500mm
Tags: Growing, Rack, Children, Sustainable, Spin
Production Technology: Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
Design Challenge: Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
Research: Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
Inspiration: Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.
Project Duration: The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
Operation Flow: With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
Patents: Patent No：202030188414.8
Patent No：202020690491.8
Team Members: Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen