The Mask That Ate The Virus Birusak Ezabatzen Dituen Maskara by Birger Linke

The Mask That Ate The Virus Birusak Ezabatzen Dituen Maskara by Birger Linke is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2021

The Mask That Ate The Virus Birusak Ezabatzen Dituen Maskara

by Birger Linke

Client: Birger Linke Design

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
Verify Award Status for #107497

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Colors

The Design

About The Mask That Ate The Virus Birusak Ezabatzen Dituen Maskara

Livinguard suitzar bioteknologia enpresak bakterioak, onddoak eta birusak (Covid 19 barne) talkaren unean bertan desaktibatu eta ezabatzen dituen ehun bat garatu du berrerabil daitezkeen maskaretarako. Ideia hori paketatzean gauzatzen da: maskara pakete esteril batean dator. Erantsitako plastikozko zerrenda batek animatzen du —gora eta behera lerratzean— birus baten irudi grafiko bat, prozesuan zehar irensten dena, egun latz hauetan hain beharrezkoa den umore pixka bat gehituz. Familiako kideen artean maskarak nahastea, eta beraz kutsadura gurutzatua, ekiditeko, kolore desberdinetako egokitze-krisketak zorro banatan datoz, maskara bakoitza pertsonalizatzeko.

The Recognition

About the Zilarrezko Saria A' Design Award

The Mask That Ate The Virus Birusak Ezabatzen Dituen Maskara Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. The Mask That Ate The Virus Birusak Ezabatzen Dituen Maskara erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. The Mask That Ate The Virus Birusak Ezabatzen Dituen Maskara jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography