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K11 Art House Primary Function: Zinema by Oft Interiors Ltd.

K11 Art House Primary Function: Zinema by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.


ZilarBarrualdea· 2021

K11 Art House Primary Function: Zinema

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About K11 Art House Primary Function: Zinema

K11 Art House Txinako Hong Kongen kokatutako zinema baten barnealdea da. Diseinuak elur-mendiko egoitza bat du gai nagusi, Suitzako Alpeetako arkitekturan inspiratuta, eta eraikuntza-elementu tradizionalak espazio komertzial moderno batera eramaten ditu. Aretoak 6034 metro koadro hartzen ditu eta gutxienez bost kontsumo-formatu konbinatzen ditu, besteak beste, musika-denda bat, taberna ireki bat, erakusketa-espazio bat, emanaldi-zentro bat eta gizarte-zerbitzu pertsonalizatu bat. Marmola, aluminioa, ehuna, alfonbra eta beira erabiltzen dira toki guztietan. Asmoa zinema aisialdirako gune konplexu bihurtzea da.

The Recognition

About the Zilarrezko Saria A' Design Award

K11 Art House Primary Function: Zinema Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. K11 Art House Primary Function: Zinema erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. K11 Art House Primary Function: Zinema jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags
cinema, interior design, entertainment space, commercial space, renovation project
Production Technology
In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge
With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research
By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration
Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration
The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow
In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents
Copyrights belong to Oft Interiors, 2019.
Team Members
CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits
All images used in the submission was taken by Dennis Lo.

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