Hang Seng Bank Banku Adarraren Barnealdea by Marco Choi and Yan Yik Lun

Hang Seng Bank Banku Adarraren Barnealdea by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2021

Hang Seng Bank Banku Adarraren Barnealdea

by Marco Choi and Yan Yik Lun

Client: IMO design

Brontzezko Saria A' Design Award Winner in Barrualdea Category

12,945

Verified Award Winner

Verify Award Status for #108096

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hang Seng Bank Banku Adarraren Barnealdea

Hang Seng Bank Hong Kongen kokatutako belaunaldi berriko banku-adar baten barnealdea da. Adarrak 152 metro koadro ditu eta diseinu ireki eta harkorra du, argiztapen atsegina eta egurrezko elementu beroak dituena. Zerbitzu digitalen ezaugarriak barnealdearekin konbinatzen dira, tartean txartel elektronikoen sistema, zerbitzu digitalen barra eta autozerbitzurako mostradorea. Bezeroek txartel elektronikoa lor dezakete leihatilako zerbitzuetarako, banku mugikorreko aplikazio baten bidez, adarrera iritsi aurretik. Diseinuaren helburua da adarrean itxaronaldia murriztea eta banku-zerbitzua eraginkorrago eta interaktiboago bihurtzea.

The Recognition

About the Brontzezko Saria A' Design Award

Hang Seng Bank Banku Adarraren Barnealdea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Hang Seng Bank Banku Adarraren Barnealdea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Hang Seng Bank Banku Adarraren Barnealdea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab