Studio Yimu diseinatzailearen Toronto Te Denda Enblematiko

Studio Yimu diseinatzailearen Toronto Te Denda Enblematiko lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2021

Toronto Te Denda Enblematiko

diseinatzailea: Studio Yimu

Bezeroa: Studio Yimu

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Egiaztatutako Sari Irabazlea

#108349 Sariaren Egoera Egiaztatu

Esploratu zerbitzuak Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Toronto Te Denda Enblematiko Diseinuari Buruz

Kanadako merkataritza-gunerik jendetsuenak Studio Yimu-ren fruta-te-dendaren diseinu berria dakar. Enblematikoen dendaren proiektua aproposa zen marka-helburuetarako merkataritza guneko gune berri bihurtzeko. Kanadako paisaian inspiratuta, Kanadako Blue Mountainren silueta ederra hormaren atzeko planoan inprimatuta dago denda osoan. Kontzeptua errealitatera eramateko, Studio Yimu-k 275 cm x 180 cm x 150 cm-ko errota-eskultura bat egin zuen, bezero bakoitzarekin erabateko interakzioa ahalbidetzen duena.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Toronto Te Denda Enblematiko Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Toronto Te Denda Enblematiko erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Toronto Te Denda Enblematiko jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The flagship store is designed specifically for branding purposes as the location of the project is situated in Canada's busiest shopping mall - Eaton Centre. The store location is the first store situated outside of the subway on the first floor of the mall and is deemed as a prime location for this type of business. With a wide and welcoming entrance, the vision that the designer had in mind was to create a hotspot for shoppers to gather and meet.
Neurriak eta Ontziratzea: The floor area for the project is 139sqm. The designer used a 5mm wiggle board with a veneer finish as a backing of the ashwood slates. For the millwork, it was cladded and sculpted with locally sourced ashwood. The logo had been engraved into the solid surfaces facade at a 3mm thickness to allow light to penetrate through for a clearly lit sign. The overall solid surface and bulkhead are rounded off with thermal forming technique to create a harmonious combination throughout the store and the shopping mall.
Etiketak: Studio Yimu, Interior Design, Commercial Design, Modern, Cafe Design, Flagship Store, Toronto, Canada
Produkzio Teknologia: The project has 3 main phases of production the wall background, the millwork solid surfaces, and the entrance. Firstly, the wall background was built with blended ashwood slates and solid surfaces to foreshadow the harmonious silhouette of Canadian natural landscape. Secondly, the purpose of the millwork sculpture was to create 3 dimensional depth against the wall background, contributing a new customer experience. The handcrafted millwork is made with 100% locally sourced Canadian ashwood where the design pricisely carved and sanded off. Lastly, to maximize an open concept entrance, the designer used a clear yet minalmistic sinange to avoid disrupting the atmosphere and perception that the millwork and wall background provides.
Diseinu Erronka: The millwork sculpture is particularly challenging to simultaneously mimic Canadian landscape and the shape of a mango in reflection of the store's most popular beverage. Particularly, it was difficulty in achieving the desired curves and form of the sculptures when finding the balance between the artistic element of the millwork piece and to create a functional seating area.
Ikerketa: To adopt the new consumerism and provide authenticity of the brand's origin, the designer created the millwork sculpture as an ambiguous element to facilitate customers to have their own perception of the piece. Based on the market research of the brand, their target audience are ages from 16-30. The designer's goal of the millwork sculpture is not only to have a functional and aesthetic pleasing piece, but an interactive piece that works well with the target audience.
Inspirazioa: Inspired by Canadian landscape, the project replicates the freeflowing silhouette of the famous Canadian blue mountain to create an unconventional and ambiguous seating area for a new customer experience. The most popular drink on the menu is the fresh mango slush where the designer similarly incorporates the outline of a mango into the concept featuring it as an interactive element that involves every customer. Panelled with ashwood throughout the store, it creates a clean and refreshing environment for customers to fuel up with a chilled beverage.
Proiektuaren Iraupena: Project start May 2018 and completed in August 2018. Located in Toronto, Canada.
Eragiketa Fluxua: The freeform sculptures captures the first perception of the store. Against the wall background facade and the wall curvatures, it comfortably leads the customer's perception in a fluid motion through the store. The designer made with freeform sculpture as a unconventional yet ineteractive seating area but also to organize and direct customer traffic.
Taldekideak: Ryan Chung
Irudi Kredituak: Image #1: Eric Lau 2019
Image #2: Scott Norsworthy 2019
Image #3: Scott Norsworthy 2019
Image #4: Scott Norsworthy 2019
Image #5: Scott Norsworthy 2019