Yong Wong diseinatzailearen Tongrentang Zhima Health Txikizkako Barne Diseinua

Yong Wong diseinatzailearen Tongrentang Zhima Health Txikizkako Barne Diseinua lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

UrreBarrualdea· 2021

Tongrentang Zhima Health Txikizkako Barne Diseinua

diseinatzailea: Yong Wong

Bezeroa: Beijing Tongrentang Health

Urrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Koloreak

Diseinua

Tongrentang Zhima Health Txikizkako Barne Diseinua Diseinuari Buruz

Tongrentang Zhima Health Beijingen kokatutako esperientzia-denda bat da. Dendak 5000 metro koadro hartzen ditu hiru solairutan. Elikadura-osagarriak, elikagai indargarriak eta osasun-teknologia barne hartzen duten osasun-zainketarako produktuak leku bakarrean eskaintzen dira. Kontrastean dauden materialen azalera handiak, hala nola egur trinkoa eta letoia, aplikatzen dira barnealdean. Beheko solairutik gorantz, lau gai aurkezten dira: kontsulta, elikadura, sendaldia eta sendaketa. Dendak, gainera, bezeroentzako gizarte-espazio eroso gisa ere balio du.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Tongrentang Zhima Health Txikizkako Barne Diseinua Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Tongrentang Zhima Health Txikizkako Barne Diseinua oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Tongrentang Zhima Health Txikizkako Barne Diseinua desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Neurriak eta Ontziratzea: 5000 square meters, 3 floors
Etiketak: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Produkzio Teknologia: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Diseinu Erronka: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Ikerketa: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspirazioa: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Proiektuaren Iraupena: This project started in May 2019 and finished in December 2019 in Beijing.
Eragiketa Fluxua: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Taldekideak: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Irudi Kredituak: Beijing Wuxiang Space Architecture Design