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600th Anniversary Temple of Heaven Likore-Ontzia Ontzi by Jiuzhou Li

600th Anniversary Temple of Heaven Likore-Ontzia Ontzi by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.


BurdinaOntziketa· 2021

600th Anniversary Temple of Heaven Likore-Ontzia Ontzi

by Jiuzhou Li

Client: Beijing Temple of Heaven Store

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About 600th Anniversary Temple of Heaven Likore-Ontzia Ontzi

Pekinen, Txinako Zeruko Tenpluak 600 urteko historia du. 600 urte gogoangarri hauetarako, oroigarrizko espiritu zurien talde bat diseinatu zen. Adierazpen modua modernoa da eta tradizioa dauka. "Zeru biribila eta lur karratua" Txinako antzinako kontzeptua ondo islatzen da diseinu honetan. Guztiek itxaropen onak dituzte, zeruko tenplura jainkoa gurtzera joatea bezala, itxaropena Munduko txoko guztietan, Egonkortasuna eta Aberastasuna, Urtez urte, Betiko bakea.

The Recognition

About the Burdinazko Saria A' Design Award

600th Anniversary Temple of Heaven Likore-Ontzia Ontzi Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. 600th Anniversary Temple of Heaven Likore-Ontzia Ontzi oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. 600th Anniversary Temple of Heaven Likore-Ontzia Ontzi zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
Dimensions & Packaging
Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm
Tags
product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
Production Technology
Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
Design Challenge
The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
Research
The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Inspiration
2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections?Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
Project Duration
The project started in April 2019 in Beijing and finished in January 2020 in Beijing
Operation Flow
The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.

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