Humberto Garcia diseinatzailearen Cascahuin Tequila Botila

Humberto Garcia diseinatzailearen Cascahuin Tequila Botila lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Cascahuin Tequila Botila

diseinatzailea: Humberto Garcia

Bezeroa: Tequila Cascahuín

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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#110322 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Cascahuin Tequila Botila Diseinuari Buruz

Cascahuin tequilarako diseinatutako botila bat da. Botilaren ahoa, eraztuna eta lepoa aldatu egin ziren, itxiera-sistemak kortxozko tapoi batekin funtziona dezan. Markaren ikonoa erliebe altuan aplikatzen da lepoan, eta horrek zigilu bereizgarri bat ematen dio ontziari. Beirazko ontzia haizeztatze bidezko moldeaketaren bidez ekoizten da, sodio-kaltzio beira oinarrizko material gisa erabiliz. Tapoia kortxo natural aukeratuko aleez egina dago, elikagai-mailako pigmentu begetalekin tindatuta. Botilak 70 x 70 x 260 milimetro neurtzen ditu. Diseinua Hispania aurreko artisautzan, materialetan eta izarren irakurketan inspiratzen da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Cascahuin Tequila Botila Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Cascahuin Tequila Botila erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Cascahuin Tequila Botila jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Neurriak eta Ontziratzea: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Etiketak: design, product design, graphic design, art direction, tequila, bottle, visual design
Produkzio Teknologia: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Diseinu Erronka: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Ikerketa: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspirazioa: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Proiektuaren Iraupena: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Taldekideak: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Irudi Kredituak: All photos: Irving Jimenez & Humberto Vanhuten