Renata-A Primary Function: Xanpurako Ontzia by Hsiao Che Hou

Renata-A Primary Function: Xanpurako Ontzia by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2021

Renata-A Primary Function: Xanpurako Ontzia

by Hsiao Che Hou

Client: Renata

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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The Design

About Renata-A Primary Function: Xanpurako Ontzia

Renata-A ilea zaintzeko marka batentzat diseinatutako xanpu-botila da. Botilaren gorputza Taiwango te-nekazariek jasotako te-zurtoin baztertuetatik ekoiztutako material bio-oinarritu batez egina dago. Materialak plastiko petrokimikoaren ehuneko 40 ordezkatzen du eta karbono-emisioak murrizten laguntzen du. Botila ohiko plastikozko ontziak bezain iraunkorra da, birziklatu daiteke eta ez du substantzia toxikorik lurrera askatzen errausketaren ondoren. Ontziak Txinako landare-estraktuekin egindako xanpua gordetzen du, eta diseinuak birsorkuntzaren gaia islatzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Renata-A Primary Function: Xanpurako Ontzia Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Renata-A Primary Function: Xanpurako Ontzia erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Renata-A Primary Function: Xanpurako Ontzia jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU