Backbone Branding diseinatzailearen Kum-Kum Ur Ontzi Bat

Backbone Branding diseinatzailearen Kum-Kum Ur Ontzi Bat lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2021

Kum-Kum Ur Ontzi Bat

diseinatzailea: Backbone Branding

Bezeroa: Backbone Branding

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Kum-Kum Ur Ontzi Bat Diseinuari Buruz

Botilak tanta simetrikoak ditu bere lau aldetan, bi gora begira eta bi behera begira, uraren forma moldatzen dutenak bere sustapen dinamikoan. Etiketari eta logotipoari dagokionez, Backbone Branding-ek etiketa baten eta betetako botila baten konbinazioa sortu du, uraren gardentasuna eta plastikotasuna bere dinamikan erakusten duena. Atzeko etiketaren tonu urdina botilarekin harmoniatsu nahasten da eta, likidoaren bidezko argiaren errefrakzioari esker, botila ikusgai egiten du, eta markaren logo zuria etiketa gardenean agerikoa da urdin kolorekoa dela eta. atzeko etiketa.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Kum-Kum Ur Ontzi Bat Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Kum-Kum Ur Ontzi Bat oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Kum-Kum Ur Ontzi Bat desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Neurriak eta Ontziratzea: Width 65mm x Depth 55mm x Height 320mm
Etiketak: water, transparency, minimalism, structure, packaging, design, dynamics
Produkzio Teknologia: PET bottle
Transparent label
Diseinu Erronka: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Ikerketa: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspirazioa: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Proiektuaren Iraupena: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Eragiketa Fluxua: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Taldekideak: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Irudi Kredituak: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion