Beltur Go Elikagaien Ontziratzea by Musa Celik

Beltur Go Elikagaien Ontziratzea by Musa Celik is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2021

Beltur Go Elikagaien Ontziratzea

by Musa Celik

Client: Beltur

Burdinazko Saria A' Design Award Winner in Ontziketa Category

14,268

Verified Award Winner

Verify Award Status for #112421

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beltur Go Elikagaien Ontziratzea

Beltur Go hiri parke handietan erabiltzeko diseinatutako janari eta edarien ontziratze sorta bat da. Janari-kutxa edari-edalontziaren gainean koka daiteke, eta lastoa kutxatik zehar pasatzen da, horrela janaria eta edaria esku bakar batekin eusteaz. Kutxaren tolestura txikiek salsak eusteko ireki daitezke. Janari-kutxa bakarrik ere erabil daiteke, sardexka gainean jarrita. Zati guztiak 350 gramoko Bristol paperez egindakoak dira offset inprimaketarekin, eta paperak plastikoa ordezkatzen du plastiko-hondakinak murrizteko. Pakete bakoitza laua iristen da, biltegiratze eta garraio erraza ahalbidetuz.

The Recognition

About the Burdinazko Saria A' Design Award

Beltur Go Elikagaien Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Beltur Go Elikagaien Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Beltur Go Elikagaien Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.