XQ New Year Gift Box Funtzio Nagusia: Opari-kutxaren Ontziratzea by Shaofeng Pan

XQ New Year Gift Box Funtzio Nagusia: Opari-kutxaren Ontziratzea by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2021

XQ New Year Gift Box Funtzio Nagusia: Opari-kutxaren Ontziratzea

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Funtzio Nagusia: Opari-kutxaren Ontziratzea

Testu Liburua: XQ Urte Berriko Opari-kutxa opari-sorta jai giroko baterako sortutako ontziratze-diseinua da. Kutxa 2019an egin zen, txerriaren urtea Txinako egutegi lunarrean. Barnean gorria erabiltzen da eta kanpoan urrezkoa. Erdigunean bikoteek, lehoi-dantzak, lotus-loreak, karparen irudiak eta bandera-borrokak osatutako eredu zirkular bat agertzen da, hamabi zodiakoekin konbinatuta. Sortak urrez estalitako txerri bat, barrena zeharkatzeko oharrak, oroigarrizko txanponak, egutegi bat eta urrez estalitako boligrafo bat biltzen ditu. Ekoizpen-metodoen artean erliebe tridimentsionala, plastiko-tantak eta bronzatzea daude.

The Recognition

About the Brontzezko Saria A' Design Award

XQ New Year Gift Box Funtzio Nagusia: Opari-kutxaren Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. XQ New Year Gift Box Funtzio Nagusia: Opari-kutxaren Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. XQ New Year Gift Box Funtzio Nagusia: Opari-kutxaren Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release