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Heffron Ron Botilaren Ontziratzea by Martin Zouhar

Heffron Ron Botilaren Ontziratzea by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


ZilarOntziketa· 2021

Heffron Ron Botilaren Ontziratzea

by Martin Zouhar

Client: The Green Tree Distillery

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Heffron Ron Botilaren Ontziratzea

Heffron Txekiar destilategi batek ekoiztutako ron baten ontziratze diseinua da. Ronak Txekoslovakiako legioei egiten die ohore, 1914 eta 1918 bitartean Errusian borrokatu eta Txekoslovakiako Errepublika ezartzen lagundu zutenei. Heffron da legionarioak Errusiatik Europara eraman zituen azken ontziaren izena. Diseinua bidaia luzean zehar soldaduek etxera bidaltzen zituzten gutunetan oinarrituta dago. Beira gardeneko botilak 500 ml ditu. Etiketa krema koloreko paper testuratuz eginda dago, gutun-zigilu baten troketa-ebaketa zulatuarekin eta tokiko bernizadura distiratsuarekin, hiru koloretan inprimatua.

The Recognition

About the Zilarrezko Saria A' Design Award

Heffron Ron Botilaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Heffron Ron Botilaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Heffron Ron Botilaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging
Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags
branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology
Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge
The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research
I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration
The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration
This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow
It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents
Trademark (2019) Palírna U Zeleneho stromu
Image Credits
Photos of the bottles were made in studio Cotashon.

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