Theodorus File Box Kutxa Fitxategia by Kazuaki Kawahara

Theodorus File Box Kutxa Fitxategia by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Arte eta Papeleria Artikuluen Diseinua Competition Category.

BurdinaArte Artikuluak· 2021

Theodorus File Box Kutxa Fitxategia

by Kazuaki Kawahara

Client: Theodorus

Burdinazko Saria A' Design Award Winner in Arte Artikuluak Category

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Colors

The Design

About Theodorus File Box Kutxa Fitxategia

Theodorus Fitxategi Kutxa dokumentuak eta aldizkariak gordetzeko diseinatutako fitxategi-kutxa bat da. Hiru kutxa lerrokatzean, bakoitzaren forma erdibiribil bat osatzen du, eta barrualdeak ere irudiekin inprimatuta daude. Lau diseinu bi seriotan banatzen dira. Espazioaren serieak ilargia eta lurra ditu protagonista, eta fruituen serieak, berriz, angurria eta laranja. Espazioaren gaiak bezeroaren aeronautika industrian egindako lana islatzen du. Kutxa bakoitza kartoi uhindutan eginda dago, bi aldeetan paper inprimatua aplikatuta duela. Inprimatutako irudiak benetako argazkietan oinarritzen dira.

The Recognition

About the Burdinazko Saria A' Design Award

Theodorus File Box Kutxa Fitxategia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Theodorus File Box Kutxa Fitxategia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Theodorus File Box Kutxa Fitxategia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.