Times Pavilion Primary Function: Erakusketa-pabiloia by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primary Function: Erakusketa-pabiloia by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2021

Times Pavilion Primary Function: Erakusketa-pabiloia

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About Times Pavilion Primary Function: Erakusketa-pabiloia

Book Text: Times Pavilion Txinako higiezinen enpresa batentzat sortutako erakusketa-espazioa da. Pabiloiak barneko diseinu estatikoetatik urruntzen du bere burua. LED pantaila handiz osatutako horma mugikor bat tolestu eta bide baten zehar berrezar daiteke. Bidearen, makineriaren eta programaren arteko lotura horman aurrera eta atzera mugitzen da espazioa aldatzeko. Pantailek enpresaren garapenaren historia aurkezten dute eta denbora errealean egunera daitezke, horrek inprimatutako erakusketen material-hondakinak murrizten dituelarik. Diseinuak gizakiaren mugimenduari jarraitzen dio ibilbide panoramiko jarraitu bat osatzeko.

The Recognition

About the Zilarrezko Saria A' Design Award

Times Pavilion Primary Function: Erakusketa-pabiloia Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Times Pavilion Primary Function: Erakusketa-pabiloia erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Times Pavilion Primary Function: Erakusketa-pabiloia jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu