Radoslav Dostal diseinatzailearen Amarico Primary Function: Aperitifentzako Ontziratzea

Radoslav Dostal diseinatzailearen Amarico Primary Function: Aperitifentzako Ontziratzea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Amarico Primary Function: Aperitifentzako Ontziratzea

diseinatzailea: Radoslav Dostal

Bezeroa: Amàrico

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Amarico Primary Function: Aperitifentzako Ontziratzea Diseinuari Buruz

Amarico Italiako aperitif batentzat sortutako etiketa eta ontzien diseinua da. Diseinuak motibo botanikoak erabiltzen ditu edariaren osagai lurrintsu, konplexu eta naturalak islatzeko. Ilustrazioak arkatz digitalekin marraztu ziren, eta belar bakoitza arte dekoratiboan inspiratutako konposizio ispilatu batean antolatu zen. Eskuz egindako letra-tipo garaikideek irudiak laguntzen dituzte. Etiketa bakar batek botila biltzen du eta logoa eta nabarmendutako testua belarren perfil urreztatuekin lotzen ditu. Botilak 70 x 70 x 240 milimetro neurtzen ditu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Amarico Primary Function: Aperitifentzako Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Amarico Primary Function: Aperitifentzako Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Amarico Primary Function: Aperitifentzako Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Neurriak eta Ontziratzea: 70 mm x 70 mm x 240 mm
Etiketak: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Produkzio Teknologia: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Diseinu Erronka: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Ikerketa: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspirazioa: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Proiektuaren Iraupena: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Eragiketa Fluxua: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patenteak: n/a
Taldekideak: Radoslav Dostal, Tomas Nedved, Jan Blazek
Irudi Kredituak: Photographer: Julius Filip