Food in Nature Elikagaien Argazkigintza by Duc Bui

Food in Nature Elikagaien Argazkigintza by Duc Bui is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Argazkilaritza eta Argazki Manipulazio Diseinua Competition Category.

BurdinaArgazkilaritza· 2021

Food in Nature Elikagaien Argazkigintza

by Duc Bui

Client: FPDB Creative

Burdinazko Saria A' Design Award Winner in Argazkilaritza Category

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Colors

The Design

About Food in Nature Elikagaien Argazkigintza

Food in Nature Vietnamgo Ho Chi Minh hirian dagoen itsaski-jatetxe baterako sortutako elikagaien argazkigintza proiektua da. Serieak menu berri baten platerak aurkezten ditu, eta plater bakoitzak bere diseinu eta istorio propioa du. Kontzeptuak elikagaiak naturarekin lotzen ditu, harri lehorretatik hazten diren lore hauskorrak erakutsiz, biziraupena eta hazkundea iradokitzen dituen eszena bat sortuz. Loreen kolore biziak eta harrien forma ezohikoak nabarmentzen dira. Argi artifiziala erabili zen itsasotik islatzen den argia imitatzeko eta itsaskien freskotasuna adierazteko.

The Recognition

About the Burdinazko Saria A' Design Award

Food in Nature Elikagaien Argazkigintza Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Food in Nature Elikagaien Argazkigintza oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Food in Nature Elikagaien Argazkigintza zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.