Spiderweb Funtsezko Ikus-Entzunezko by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Urrezko Saria A' Design Award in Ordenagailu Grafikoak, 3D Modelatzea, Testuratzea eta Errenderizatzea Diseinua Competition Category.
UrreOrdenagailu Grafikoak· 2021
Spiderweb Funtsezko Ikus-Entzunezko
Client: Morgan Studio
Urrezko Saria A' Design Award Winner in Ordenagailu Grafikoak Category
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The Design
About Spiderweb Funtsezko Ikus-Entzunezko
Ideia nagusia produktuari arreta guztia erakartzen dion zerbait sortzea zen, ahalik eta elementu gutxiago erabiliz eta aldi berean xede publikoarekin nolabaiteko lotura sortuz. Web elementuak oinetakoaren heldutasunari eta bere izaera basatiari ere erreferentzia egiten dio, produktuari pertsonifikazioa emanez. Aldarteak teknologia ere transmititzen du, oinetakoaren esentzian dagoena eta oinetakoen oinaren heldulekua ere adierazten duen armiarma-sarearen elementuarekin datorren hizkuntza mistiko baten apur bat.
The Recognition
About the Urrezko Saria A' Design Award
Spiderweb Funtsezko Ikus-Entzunezko Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Spiderweb Funtsezko Ikus-Entzunezko oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Spiderweb Funtsezko Ikus-Entzunezko desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan
Caique Fernando
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