Beimu Denda nagusiaren barnealdea by Huson

Beimu Denda nagusiaren barnealdea by Huson is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2021

Beimu Denda nagusiaren barnealdea

by Huson

Client: Beimu Home

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

Verify Award Status for #116018

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beimu Denda nagusiaren barnealdea

Beimu Dongguango (Txina) denda nagusi baten barnealdea da, 800 metro koadro hartzen dituena. Diseinuak produktuen erakusketa ahultzen du eta espazioa bera nabarmentzen du, bisitariak barnealdearen izaerak liluratu ditzan. Fatxada bloke zuri-beltzetan ebakita dago, marra soilekin. Marka logotipoaren ondoan, 3,3 metro koadroko leiho bakarra irekitzen da, barrualdearen eta kanpoaldearen arteko begirada elkarrekikoa sortuz. Gorriak eta beltzak pasabide luzatu bat osatzen dute, mugimendua moteldu egiten duena. Neurri desberdinetako mahai eta aulkiek bilera, atseden eta elkarrizketarako hainbat gune eskaintzen dituzte.

The Recognition

About the Brontzezko Saria A' Design Award

Beimu Denda nagusiaren barnealdea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Beimu Denda nagusiaren barnealdea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Beimu Denda nagusiaren barnealdea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020