Elephant Design and Himalaya Wellness diseinatzailearen Himalaya Sheet Mask Xafla-maskararen Ontziratzea

Elephant Design and Himalaya Wellness diseinatzailearen Himalaya Sheet Mask Xafla-maskararen Ontziratzea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Himalaya Sheet Mask Xafla-maskararen Ontziratzea

diseinatzailea: Elephant Design and Himalaya Wellness

Bezeroa: Himalaya Wellness

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#117150 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Himalaya Sheet Mask Xafla-maskararen Ontziratzea Diseinuari Buruz

Himalaya Sheet Mask aurpegiko xafla-maskara baten ontziratze diseinua da, zainketa pertsonalaren kategorian. Sistemak bost aldaera hartzen ditu, eta kolore-paleta bizia, letra-tipo jostagarria eta norberarentzako ohar zentral bat erabiltzen ditu. Ilustrazioek produktuaren osagai naturalak aurkezten dituzte estilo leun batean. Zorroa CMYK, zuria eta lau Pantone kolore berezitan inprimatuta dago. Logotipoak eta irudiak distira-berniz puntualarekin akaberatuta daude, gainerako azalera matea den bitartean. Diseinuaren helburua nazioarteko merkatuetako erosle gazteak erakartzea da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Himalaya Sheet Mask Xafla-maskararen Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Himalaya Sheet Mask Xafla-maskararen Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Himalaya Sheet Mask Xafla-maskararen Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Neurriak eta Ontziratzea: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etiketak: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Produkzio Teknologia: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Diseinu Erronka: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Ikerketa: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspirazioa: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Proiektuaren Iraupena: The project started in September 2019 and finished in December 2020, in Singapore & India.
Eragiketa Fluxua: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Taldekideak: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Irudi Kredituak: All designs and images are created by Elephant Design.