Joshua Grant Rayner diseinatzailearen Cap Pac Ekitaldietarako produktu promozionala

Joshua Grant Rayner diseinatzailearen Cap Pac Ekitaldietarako produktu promozionala lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

ZilarPublizitatea· 2021

Cap Pac Ekitaldietarako produktu promozionala

diseinatzailea: Joshua Grant Rayner

Bezeroa: Cassette Concepts limitied

Zilarrezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Cap Pac Ekitaldietarako produktu promozionala Diseinuari Buruz

Cap Pac aire zabaleko ekitaldietan erabiltzeko diseinatutako produktu promozionala da. Cap Pac kartoi-orri bakar batez eginda dago, eta hainbat elementu erabilgarri biltzen ditu. Bi eguzki-bisera erauzi eta buru inguruan lot daitezke, begiei itzala emateko. Gainerako panelak seinale gisa balio du, eta ekitaldi bakoitzerako aukeratutako mezua eraman dezake. Panel berak bi edari eramateko euskarri gisa ere funtzionatzen du. Kartoi birziklatua edo ziurtatua erabiltzen da, ur gabeko tintarekin eta energia gutxiko lehortzearekin batera. Helburua material promozionalak sortzen duen hondakina murriztea da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Cap Pac Ekitaldietarako produktu promozionala Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Cap Pac Ekitaldietarako produktu promozionala erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Cap Pac Ekitaldietarako produktu promozionala jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Neurriak eta Ontziratzea: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Etiketak: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Produkzio Teknologia: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Diseinu Erronka: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Ikerketa: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspirazioa: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Proiektuaren Iraupena: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Eragiketa Fluxua: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patenteak: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Taldekideak: Joshua Grant Rayner